There’s no better feeling than stepping out of a long hot shower and wrapping yourself in this plush embrace. With these luxurious Charisma Soft 100% Hygrocotton® towels, you will experience an impressive absorbency assured by the patented hollow core cotton technology. The new Charisma Soft has a special weave that enhances softness. Already soft to the touch, the new Charisma grows even softer, wash after wash. With the Spot Stop® color protection you don’t have to worry about discoloration from common cosmetic ingredients in acne lotions and dental whiteners. Experience a new level of Luxury and Performance.